‘Buy One Get One Free’, known in the trade as BOGOF, is one of the supermarkets’ favourite tools to make us spend more money – most of us can’t resist something for nothing, sometimes even if we don’t really want it. So we were excited to learn last week that a similar technique has just scored […]
Over the past thirty years, successive British governments have improved the tax incentives to giving to almost US levels. Yet British givers are still much less generous than Americans (Britons give away about 0.7% of national income, Americans 1.7%). One of the proposals we made in our Philanthrocapitalist Manifesto was that offering the incentive of match funding […]